Branding · Corporate Design
Brand identity applied across stationery, uniforms and packaging
A cohesive identity rolled out across business cards, uniforms, cups, aprons, bags and signage.
- Client
- Mild & Wild
- Industry
- Hospitality & Lifestyle
- Services
- Branding & Design
The challenge
A brand only feels established when it looks the same everywhere customers meet it. The identity needed to work on paper, fabric, ceramics and signage without losing character.
Objectives
- Create consistent brand applications across many materials
- Design professional stationery for the team
- Make the brand recognisable on uniforms and packaging
Our approach
We built the applications around a deep green and lime palette with the emblem as the hero, adapting placement and scale to suit each surface, from a small business card to a flag banner.
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